How often are you sending emails to your database?
Once in a blue moon? Once a month? Once a week? Never?
I get it. You are busy in your business, serving and treating clients that you simply have no time for emails. Plus, you say, you are posting daily (sometimes more than once a day) on Instagram and Facebook. Surely that is enough?
Here is where you are wrong. The thing about Facebook and Instagram is that you don't own your followers. And whilst these apps are quick and easy to use, they are designed to be social forms of networking and connecting. If social media suddenly dropped off the face of the earth, how would you communicate with your clients?
Email marketing can work so well for you because, you have control over your database and how often you send mail.
If done right, email marketing can be so effective for you, here's why:
As a small business, you may be working with a limited marketing budget. Email marketing offers an affordable starting point that is versatile and can create a significant return of sales/bookings.
Still feeling unsure about email marketing for your business? Maybe you simply don't know what to write or how often to communicate with your database. Heck, maybe you don't even have a database yet. That is okay, now is a good time to start. Why not reach out and make an enquiry to see how Clary Sage Consulting can help your small business with email marketing.
Nicola Hogan is a creative copy and content writer with a knack for crafting client relationships.
A Writer, Holistic Therapist, Massage Therapy Mentor and Mum to 3 school aged kids, Nicola has spent years creating a biz/life balance that (mostly) works.
Nature lover, urban gardener and coffee addict, she's a stickler for good customer service and is not afraid to speak out when it's in lack.
Connect with her on all the usual online social places.